Ruloi Tea, an Assam-based startup, has launched one of India’s most affordable iced teas made with real tea brews, crafted for today’s discerning consumer seeking mindful refreshment.
Branded as ‘Oji’, the iced teas come in two delectable flavors – Lemon and Lychee – enriched with Vitamin C and antioxidants, offering smart hydration with great taste.
Currently available in Assam and expanding rapidly across other Northeast states, Oji can be purchased via Drinkoji.com, leading retail outlets, national hypermarket chains, and mom-and-pop stores. The brand will soon roll out on quick commerce platforms and in select cities across India.
Oji is one of the winners of the Startup Challenge 2024 by Tetra Pak India, in partnership with Startup India – an initiative aimed at fostering innovation in India’s F&B ecosystem.
Priced at an accessible INR 10 for each 160 ml carton, Oji is curated with some of the world’s finest teas, naturally sourced from Assam. Packaged in convenient, hygienic, ready-to-drink Tetra Pak cartons, these teas are ideal for anyone seeking everyday refreshment with a touch of wellness.
Through the program, Oji received comprehensive support in product development, mentorship, and commercialization, along with access to Tetra Pak’s Product Development Centre in Chakan for hands-on assistance in formulation and testing.