AUM Premium to Launch Paper-Based Bottles as Part of Sustainable Packaging Strategy
AUM Premium, a natural Himalayan spring water brand focused on affirmation-led wellness, has announced plans to introduce paper-based bottles by the end of 2026 as part of its commitment to reducing plastic consumption and advancing sustainable packaging.
The company said the new bottle design will combine responsibly sourced paper with a food-grade barrier layer, significantly reducing the amount of conventional plastic used while preserving product safety and quality. The lightweight packaging is also expected to improve transportation efficiency and lower the environmental footprint associated with logistics and distribution.
To strengthen its sustainability efforts, AUM Premium has partnered with Delhi-based recycling and waste management startup Scrapbuddy to launch a bottle recycling programme. The initiative is designed to encourage responsible disposal of used packaging and support the development of a more circular packaging ecosystem.
According to the company, the move aligns with its broader strategy of developing packaging solutions that balance functionality, consumer convenience and environmental responsibility while responding to increasing demand for sustainable alternatives.
Commenting on the initiative, Jagriti Motwani, Founder & CEO of AUM Premium, said that while discussions around bottled water often focus on purity and pricing, packaging deserves equal consideration. She noted that the company’s objective is to minimise unnecessary plastic without compromising product quality and that the paper-based bottle represents an important step toward more sustainable packaging innovations.
Looking ahead, AUM Premium said it will continue exploring advanced packaging technologies as part of its long-term vision of developing 100% plastic-free bottles while maintaining its focus on premium hydration products.
