You asked, Cheerios™ and Ziploc® Brand delivered – freshness you can reseal! After receiving hundreds of thousands of requests, comments and reactions annually on the topic, Cheerios and Ziploc® Brand have come together to introduce Cheerios with Ziploc PantrySeal™.
The new innovation features the first resealable bag inside a traditional cereal box, making it easier to pour, reseal and help keep cereal fresher longer.
The partnership brings together Cheerios, the No. 1 cereal brand*, with more than 50 years of Ziploc® Brand expertise helping people seal in freshness and store the foods they love. It’s a natural pairing for cereal lovers, 90% of whom say they already take extra steps beyond simply closing the cereal box to help preserve freshness,*** like folding the bag, rolling it, clipping it or even transferring it to another container.
“General Mills has received letters, emails and DMs asking for an easier way to reseal a cereal box, and we decided it was time to partner with the ultimate freshness brand: Ziploc®,” said Emilie Knox Vice President and Business Unit Director for Cheerios at General Mills. “Cheerios with Ziploc PantrySeal™ takes a small, everyday cereal frustration and finally gives consumers the simple solution they’ve been asking for, making the whole routine easier and more enjoyable.”
The Cereal Pour, Perfected
Cheerios with Ziploc PantrySeal™ is made for how people want to pour a bowl of cereal, as well as store it. The resealable bag is designed to open only partially across the top to create a convenient “pour spout” as an easier way for the whole family to fill a bowl (or a cup, mug or even little hands). Cheerios with Ziploc PantrySeal™ then seals closed right inside the box for cereal freshness you can reseal.
“For generations, Ziploc® Brand has helped people keep the foods they love fresh through simple, trusted solutions,” said a Ziploc® Brand spokesperson. “Cheerios with Ziploc PantrySeal™ is an exciting new expression of what Ziploc® Brand can do – bringing our resealable freshness expertise directly into the Cheerios package and Ziploc® Brand into the pantry in an entirely new way.”
Same Cheerios. New way to love them.
Available as a new option in the cereal aisle for both Cheerios and Honey Nut Cheerios, Cheerios with Ziploc PantrySeal™ combines the same Cheerios families already reach for with Ziploc® Brand’s expertise in resealable storage, for an easier way to open, pour, reseal – and keep enjoying.
Making Simple Happen at Scale.
A fix that feels this intuitive was anything but simple. With nearly one box of Cheerios produced every second, the new Cheerios with Ziploc PantrySeal™ had to be developed to work at Cheerios scale while keeping the same familiar cereal flowing to pantries nationwide. For Ziploc® Brand, the partnership builds on a history of resealable storage that began with the introduction of its innovative zipper technology in 1968.
And there’s a fitting full-circle connection: Cheerios with Ziploc PantrySeal™ is being produced exclusively in Buffalo, New York, in the same place where Cheerios was first made in 1941.
