Zeus Packaging, one of Europe’s leading sustainable packaging providers, has today launched Zeus Sustain Carbon IQ its first customer-facing digital platform designed to help businesses better understand, compare, and manage the environmental & economic impact of their packaging choices.
Offered as part of the company’s expanding Zeus Sustain initiative, Carbon IQ allows customers to estimate packaging-related impacts such as carbon footprint, eco-cost, and energy demand, and compare material and design alternatives using a simplified life cycle assessment (LCA) approach.
Carbon IQ functions as a carbon mapping software, designed to map emissions across the packaging value chain and offer intelligent insights into potential carbon reduction opportunities through discussion with Zeus’s packaging teams. It includes visibility into Scope 3 emissions, allowing customers to understand the upstream and downstream impact of their packaging decisions critical for meeting corporate carbon reduction targets.
Developed in collaboration with sustainability software experts Nutritics, Carbon IQ draws on leading environmental data sources including IDEMAT and reflects packaging characteristics across key life cycle stages. Product data is refreshed annually to ensure insights remain up to date.
Carbon IQ gives our teams and our customers greater visibility into packaging performance,” said Declan Breen, Head of Sustainability at Zeus Packaging. “It supports more informed, measurable choices by bringing environmental data directly into packaging conversations. It has been designed to assist our customers & suppliers in reducing scope 3 emissions.
