For NEWW Packaging and Display (NEWW), delivering superior packaging solutions requires more than a strong legacy—it demands precision engineering, continuous investment, and trusted partnerships.
With the decision to purchase the Kolbus RD 115S rotary die cutter, NEWW is once again demonstrating its commitment to innovation, backed by the confidence of long-standing support from SUN Automation Group.
Founded in 1834 as E. Murdock Company, NEWW transitioned from wood to corrugated packaging in the 1940s and is now one of the premier independent corrugated converters in the United States.
Headquartered in Gardner, Massachusetts, NEWW operates with a clear mission: to exceed customer expectations through creativity, service, and state-of-the-art technology. Their recent installation of the Kolbus RD 115S is a natural extension of that vision.
“Our customers demand more sophisticated printing and faster turnaround times. We needed a machine that could keep up,” said Ben Urquhart, Sales Manager at NEWW. “The RD 115S gives us high-end print quality with full servo control across five color decks. It’s accurate, consistent, and built for performance.”
Engineered for Excellence
Designed for converters who demand the highest standards, the Kolbus RD 115S is a servo-driven flexographic rotary die cutter known for its production flexibility. These capabilities made it an ideal replacement for NEWW’s aging Hycorr machine.
Beyond the technical specs, it was the relationship behind the machine that made the difference.
“With SUN Automation Group managing the aftermarket support, we have peace of mind for the future of this important machine,” said Urquhart. “We’ve had a trusted relationship with SUN for over 30 years, going back to their lead edge feeders. Their team understands the independent converter’s world—quick response times, honest pricing, and a true commitment to uptime.”
Confidence in Aftermarket Support
For independent converters, downtime is costly, and service reliability is non-negotiable. That’s where SUN’s expanded role as the exclusive North American agent for Kolbus makes a critical impact. With access to SUN’s domestic infrastructure, parts inventory, and expert technicians, Kolbus customers, like NEWW, benefit from responsive, localized support.
“Our production team had confidence in Kolbus from the start,” Urquhart explained. “But SUN’s involvement has sealed it. We know they will be there for the long haul.”
That confidence is exactly what SUN Automation Group and Kolbus set out to build when they formalized their partnership in early 2025. The partnership delivers a complete, customer-centric solution by combining Kolbus’s engineering pedigree with SUN’s trusted North American presence.
“The RD 115S is one of the best machines on the market for high-graphic rotary die cutting,” said Phil Eads, Technical Sales Manager at SUN Automation Group. “And when it\’s backed by SUN’s service, training, and aftermarket expertise, it becomes an unbeatable package for independents looking to compete at the next level.”
Prepared for What’s Next
With the Kolbus RD 115S now fully integrated into its operation, NEWW is exploring future investments to keep up with the evolving corrugated landscape, including digital print capabilities.
“Our business has always adapted to meet customer demand,” said Urquhart. “We are investing in digital print technologies to support our graphic and retail-oriented business and will continue to rely on partners like SUN Automation to provide the latest technologies in evolving markets.”
Urquhart advises converters weighing their next equipment upgrade: “Choose partners, not just products. The support behind the machine is what keeps you running.”
