Henkel Partners with Applied Adhesives to Expand US Flexible Packaging Business
Henkel has entered into an exclusive US distribution partnership with Applied Adhesives to expand the reach of its packaging adhesives and coating technologies in the country’s growing flexible packaging market.
The collaboration combines Henkel’s portfolio of adhesive and coating solutions with Applied Adhesives’ nationwide sales network, technical expertise, local inventory, and logistics capabilities. The partnership is designed to provide flexible packaging converters with improved access to high-performance adhesive technologies and technical support.
Initially, the companies will focus on serving flexible packaging manufacturers in the food and beverage, health and beauty, and pet product sectors.
Lisa Fieldhouse, Director of Market Development at Applied Adhesives, said the agreement supports the company’s growth strategy while enhancing the value delivered to customers through reliable products and responsive technical service.
James Cooley, Business Director for Flexible Packaging at Henkel Adhesive Technologies, said Applied Adhesives’ strong reputation as an adhesive distributor, equipment provider, and technical partner makes it an ideal partner to strengthen Henkel’s presence in the US market. He added that the partnership will help ensure customers receive the technical expertise and service required for demanding flexible packaging applications.
Henkel’s Packaging Adhesives business offers a range of adhesive and coating technologies designed to meet performance, regulatory compliance, and evolving sustainability requirements across the packaging industry.
The company has also continued to expand its sustainable packaging portfolio in recent years, including recyclable heat-seal coatings, solvent-free adhesive systems for flexible packaging, and metal packaging solutions developed in collaboration with industry partners.
