Leading carton manufacturer, Falconer Print & Packaging, has produced a range of gift packs for Yorkshire distiller, Sloemotion. The stand-out carton packs combine functionality with sophisticated design, creating a visually impactful product for both retail and gifting.
Sloemotion needed a packaging solution to accommodate two of their brands, each with identical bottle sizes. Falconer provided an innovative design that enabled the use of a single cutter for the bottle fittings and bases, while still allowing for distinctively printed outers for each brand. For one of the brands, Sloemotion required an 8-pack – a challenge that Falconer transformed into a striking and practical gift pack.
Falconer’s design team developed a solution that maximized economies of scale: by designing a carton profile that accommodates multiple product configurations across both brands, Sloemotion benefitted from significant production efficiencies without compromising the visual appeal. The design also features a front aperture that allows consumers to view the bottle labels, adding further shelf impact.
The cartons were produced using Incada Excel 540-micron reverse side out, selected for its uncoated, earthy feel, which complements Sloemotion’s colorful designs. The choice of board was particularly significant as it aligns with sustainability and locality goals. Incada is manufactured in Workington by Holmen, ensuring a small carbon footprint due to the proximity of all three companies involved in the production process.
The cartons were then printed in four colors and finished with matt varnish, emphasizing the premium nature of the product while maintaining durability and visual consistency. This combination of materials and finishes reinforces Sloemotion’s dedication to quality and sustainability. Commenting on the finished products, Joff Curtoys, founder and director of Sloemotion Distillery, said: “The finished products speak for themselves – excellent design, crisp print quality and flawless execution.
The Falconer team were instrumental in resolving challenges, particularly around the 8-pack’s front aperture, where they suggested solutions to prevent bowing. Their support and expertise have been invaluable. “We’ve worked with Falconer for years. Though we’re approached by many packaging suppliers, Falconer’s professionalism, design skills and competitive pricing, coupled with their Yorkshire roots, make them our go-to partner.”
Falconer’s Colin Pow added: “It’s been a pleasure to work with Sloemotion on these luxurious packs. Our goal was to deliver packaging that combines functionality with striking aesthetics, emphasizing the premium nature of Sloemotion’s brand. The collaboration highlights the close-knit relationships within our local supply chain – from the board’s manufacture to the final product’s creation.”