Smurfit Westrock in Herzberg has successfully commissioned its new digital printing press. The state-of-the-art system offers customers significant advantages: rapid market launch of new designs, efficient production of small runs or large projects, and brilliant print quality with vibrant colors.
The Koenig & Bauer Durst machine enables precise printing results on all corrugated board qualities – from fine F-flute to sturdy double-wall. Thanks to state-of-the-art technology, photorealistic images, fine contours, and rich colors can be achieved with a resolution of up to 1000 dpi – including vibrant white prints for maximum contrast. Creative custom solutions, individual versions, and personalization are now possible without limitations – starting from a quantity of one.
Major benefits for customers
- Speed: Fast market launch thanks to digital processes – new designs can be implemented at short notice.
- Flexibility: Small series, seasonal campaigns or large-volume projects can be produced efficiently and in a resource-saving manner.
- Variety: Photorealistic print quality, creative special solutions, brilliant primers and intense color effect.
- Interactive packaging: Directly printed QR codes, EAN or serial codes create digital touchpoints. Content can be adjusted at any time, campaigns run in real time and personalization is possible.
- Sustainability: All materials and inks used are fiber- and water-based, odorless, and fully recyclable. Smurfit Westrock manages the entire circular economy – from paper and packaging production to recycling and packaging licensing.
Sustainability in every fiber
“Our new digital printing press is not only a technological advancement, but also a milestone for sustainable packaging solutions,” explains Michael Illemann, General Manager of Herzberger Wellpappe . “At Smurfit Westrock, we deliver quality and sustainability in every paper fiber – from the initial idea to the finished packaging – all from a single source.”
All products meet the highest standards, including FSC certification and BRC quality assurance . This allows customers to convey their brand message on high-quality, environmentally friendly packaging while conserving resources.
Innovation and responsibility from a single source
With its new digital printing press, Smurfit Westrock strengthens its role as a reliable partner for innovative, flexible, and sustainable packaging solutions. Customers benefit from the highest print quality, individually adaptable solutions, and efficient production – flexibly applicable from small-batch projects to high-volume orders.
