The Dazzle Vibe Matches: LIT Parivar Edition combines nostalgic matchbox designs with festive themes, celebrating family relationships and the spirit of Diwali.
Zepto and ITC have partnered to launch Dazzle Vibe Matches: LIT Parivar Edition, a limited-edition matchbox collection inspired by the traditions, relationships and celebrations associated with Diwali. Available on Zepto across select markets from 21 October 2026, the collection transforms an everyday household product into a festive collectible.
The launch draws inspiration from the longstanding appeal of matchbox designs, which have historically attracted interest among collectors. By combining familiar imagery with contemporary festive themes, the collaboration aims to introduce the tradition of matchbox collecting to a new generation.
Celebrating Festive Connections Through Design
The LIT Parivar Edition reflects the lively interactions and shared experiences of Indian families, friends and neighbours during Diwali. The collection uses the familiar matchbox format to highlight the togetherness, excitement and cultural traditions that define the festive season.
For Zepto, the initiative marks its first exclusive collectible developed in collaboration with a brand. The limited-edition launch also forms part of a broader plan to introduce distinctive products and collaborations through its platform.
Chandan Mendiratta, chief brand officer at Zepto, said the collection brings back the nostalgia of matchbox collecting through designs inspired by the energy and togetherness of the festive season. He also indicated that further special product releases and brand collaborations are planned for users.
Rohit Dogra, chief executive of ITC’s Matches & Agarbatti Business Division, said the partnership offers a new interpretation of matchbox collecting. He highlighted the collection’s inspiration in Indian family dynamics and Diwali celebrations, noting its aim to present an everyday product as a collectible while introducing younger consumers to the tradition.
Available on Zepto Across Select Markets
Dazzle Vibe Matches: LIT Parivar Edition became available on the Zepto platform from 21 October 2026 in selected markets. The launch is the first in a planned series of collectible releases, with Zepto indicating that additional collaborations and limited-edition products will follow.
Through this initiative, Zepto and ITC are combining festive storytelling, product design and nostalgia to give a familiar household item a renewed role in seasonal celebrations.
