Read our exclusive interview with Deepak Kumar, CEO of Shree Balaji Infotech, on ERP solutions, Microsoft Dynamics 365 Business Central, CorrEx ERP, and digital transformation for the packaging industry.
Corrugman : Looking back at the company’s journey, what founding principles have shaped Shree Balaji Infotech, and how have they evolved with technological innovation?
Deepak Kumar : Shree Balaji Infotech was founded with a clear vision to bridge the gap between business requirements and efficient IT solutions. We recognized that many organizations struggled to align their operations with evolving digital technologies and industry-specific needs. This inspired us to deliver practical, business-focused solutions that drive operational excellence.
Over time, our vision has evolved from being an ERP implementation and IT services provider to becoming a strategic technology partner. Today, we help organizations achieve digital transformation through innovative and scalable solutions such as Microsoft Dynamics 365 Business Central and CorrEx ERP. As technology continues to advance toward cloud computing, automation, AI, and analytics, we remain focused on agility, innovation, and creating long-term value for our customers.
CM : From an R&D perspective, what were the initial technological challenges you faced while building your service and solution capabilities?
DK : One of our biggest early challenges was translating complex and diverse industry processes into standardized, scalable ERP solutions. We had to balance customer-specific requirements with best-practice system design while ensuring flexibility for future growth.
Another key challenge was integrating legacy systems, manufacturing equipment, and business applications into a single platform. Through continuous R&D and close collaboration with customers, we developed industry-focused solutions that combine ERP, automation, analytics, and IoT technologies to deliver real business value.
CM : How did your early focus on innovation and problem-solving shape your company’s current approach to IT solutions and customer engagement?
DK : At SB Infotech, our early focus on solving real operational challenges in the corrugation and packaging industry led to the development of CorrEx, a specialized ERP solution designed specifically for corrugation businesses. By working closely with plant teams, production managers, and business owners, we gained deep insights into industry pain points such as production planning, wastage control, costing, machine performance, and delivery management.
This practical, problem-solving approach continues to define our customer engagement strategy today. We focus on understanding customer requirements, continuously enhancing CorrEx with industry-driven innovations, and providing solutions that improve productivity, profitability, and operational visibility. As a result, we are not just an ERP provider but a technology partner committed to the growth and success of our customers.
CM : Could you elaborate on your core IT solutions and how they cater to diverse business requirements across industries?
DK : SB Infotech specializes in industry-focused ERP and digital transformation solutions built on Microsoft Dynamics 365 Business Central and our flagship product, CorrEx ERP. Our solutions cater to industries such as corrugation, printing & packaging, paper, manufacturing, distribution, and retail.
CorrEx is specifically designed for the corrugation industry, covering the complete business cycle from sales and estimation to production planning, inventory management, costing, quality control, dispatch, and financial management. We also provide machine integration, IoT-enabled data collection, Power BI analytics, workflow automation, and custom application development to address unique business requirements.
By combining industry expertise with modern technology, we help organizations improve operational efficiency, gain real-time visibility, reduce costs, and make data-driven decisions that support sustainable growth.
CM : What R&D initiatives are currently driving the development of customized solutions, especially in platforms like Microsoft Dynamics?
DK : At SB Infotech, our R&D efforts are focused on enhancing industry-specific capabilities within Microsoft Dynamics 365 Business Central and CorrEx ERP. Key initiatives include machine integration and IoT connectivity, AI-driven analytics, advanced production planning, real-time dashboards, mobile applications, workflow automation, and Power BI-based business intelligence.
We are also continuously developing specialized modules for the corrugation and packaging industry, including production optimization, OEE monitoring, predictive maintenance, transport planning, profitability analysis, and automated customer/vendor communications. Our goal is to help businesses leverage modern technologies while maintaining seamless integration with their existing operations and ERP systems.
CM : How do you ensure your technology stack remains scalable, secure, and adaptable to rapidly evolving digital ecosystems?
DK : At SB Infotech, we leverage scalable platforms such as Microsoft Dynamics 365 Business Central, Microsoft Azure, and modern cloud technologies to deliver secure and reliable solutions. We follow best practices for data security, access control, and system governance to ensure long-term stability.
Our continuous investment in R&D, combined with the adoption of AI, IoT, analytics, and modular solution architectures, enables us to quickly adapt to changing business needs and evolving digital ecosystems while supporting our customers’ growth and digital transformation journeys.
CM : How do you analyze market demands and translate them into innovative IT solutions that enhance business productivity?
DK : At SB Infotech, we work closely with customers to understand industry challenges and evolving business needs. By combining customer feedback, industry expertise, and emerging technologies, we continuously enhance CorrEx ERP and Microsoft Dynamics 365 Business Central with automation, analytics, and industry-specific innovations that improve productivity, visibility, and decision-making.
CM : What role does R&D play in identifying emerging trends and integrating them into your service offerings?
DK : R&D is a key driver of innovation at SB Infotech. It helps us evaluate emerging technologies such as AI, IoT, cloud computing, and advanced analytics, and assess their practical value for our customers. By continuously researching industry trends and customer needs, we integrate relevant innovations into CorrEx ERP and Microsoft Dynamics 365 Business Central, ensuring our solutions remain modern, efficient, and future-ready.
CM : How do you differentiate your innovation strategy in a competitive IT solutions market with multiple service providers?
DK : SB Infotech differentiates itself through deep industry expertise and a strong focus on industry-specific solutions. Rather than offering generic ERP implementations, we develop specialized products like CorrEx ERP for the corrugation and packaging industry, addressing real operational challenges. Our innovation strategy combines domain knowledge, customer feedback, and emerging technologies to deliver practical, measurable business outcomes that create lasting value for our customers.
CM : What key strategies have contributed to your growth and client retention in the IT services domain?
DK : Our growth and client retention have been driven by a customer-centric approach, deep industry expertise, and a commitment to delivering measurable business value. Through industry-specific solutions like CorrEx ERP, successful project execution, continuous innovation, and dedicated support, we build long-term partnerships with our customers.
A key differentiator for SB Infotech is our 100% ERP implementation success rate, which reflects our focus on understanding customer requirements, effective project management, and ensuring customers achieve their business objectives from every implementation..
CM : How does your R&D team contribute to improving operational efficiency and delivering value-driven solutions to clients?
DK : Our R&D team works closely with customers and industry experts to identify operational challenges and improvement opportunities. By leveraging technologies such as AI, IoT, automation,
and analytics, we continuously enhance CorrEx ERP and Microsoft Dynamics 365 Business Central solutions. This enables us to streamline business processes, improve visibility, reduce costs, and deliver measurable value that helps our clients achieve higher productivity and profitability.
CM : Can you share insights into your experience working with global clients and how it has influenced your strategic direction?
DK : SB Infotech has successfully delivered projects and solutions for clients in Nigeria, Saudi Arabia (KSA), UAE, Mauritius, and India. Working across different countries has provided us with valuable exposure to diverse business environments, regulatory requirements, and operational practices.
This global experience has strengthened our focus on developing scalable, flexible, and industry-specific solutions such as CorrEx ERP and Microsoft Dynamics 365 Business Central. It has also helped us adopt international best practices, enhance our implementation methodology, and deliver solutions that support business growth across different markets and geographies.
CM : How do you view the current pace of technological advancements in India’s IT sector, and where do you see the biggest opportunities?
DK : India’s IT sector is evolving at an unprecedented pace, driven by rapid adoption of cloud computing, AI, automation, IoT, and data analytics. Businesses are increasingly investing in digital transformation to improve efficiency, agility, and decision-making.
We see the biggest opportunities in industry-specific ERP solutions, smart manufacturing, AI-driven business intelligence, machine integration, and cloud-based platforms. For companies like SB Infotech, this presents a significant opportunity to help organizations modernize their operations and achieve sustainable growth through technology.
CM : What R&D investments are necessary for Indian companies to stay competitive in areas like automation, cloud, and AI-driven solutions?
DK : Indian companies should invest in R&D focused on AI, automation, cloud technologies, IoT, cybersecurity, and data analytics. Equally important is
developing industry-specific solutions that address real business challenges rather than adopting technology for its own sake.
At SB Infotech, we believe that investments in cloud-native platforms, intelligent automation, machine integration, and AI-driven insights will be key to improving productivity, enabling smarter decision-making, and maintaining competitiveness in the rapidly evolving digital economy.
CM : How is your organization contributing to the advancement of engineering and IT consultancy services in India?
DK : SB Infotech contributes to the advancement of engineering and IT consultancy services by delivering industry-specific digital transformation solutions that bridge the gap between business operations and technology. Through CorrEx ERP, Microsoft Dynamics 365 Business Central, machine integration, IoT, and Power BI analytics, we help organizations modernize their processes and improve operational efficiency.
With a 100% ERP implementation success rate and experience across India, Nigeria, KSA, UAE, and Mauritius, we continue to promote best practices, innovation, and technology adoption that drive business growth and operational excellence.
CM : What are your predictions for the future growth of India’s IT and digital transformation industry over the next decade?
DK : Over the next decade, India is expected to become one of the world’s leading hubs for digital innovation, driven by advancements in AI, cloud computing, automation, IoT, cybersecurity, and data analytics. Businesses across manufacturing, retail, logistics, healthcare, and services will increasingly adopt digital technologies to improve efficiency and competitiveness.
We believe the future will see a strong shift toward industry-specific ERP solutions, smart factories, connected operations, and AI-driven decision-making. For companies like SB Infotech, this presents significant opportunities to help organizations accelerate their digital transformation journey and achieve sustainable growth through technology.
CM : How is your R&D roadmap aligned with future technologies such as AI, IoT, and data analytics?
DK : At SB Infotech, our R&D roadmap is focused on integrating AI, IoT, automation, and advanced analytics into CorrEx ERP and Microsoft Dynamics 365 Business Central solutions. We are continuously developing capabilities such as machine integration, real-time production monitoring, predictive analytics, OEE tracking, automated workflows, and AI-driven insights.
Our goal is to help businesses move toward smarter, data-driven operations, enabling higher productivity, better decision-making, and improved profitability in an increasingly digital and connected world.
CM : What strategies should Indian IT firms adopt to scale globally while maintaining innovation and quality standards?
DK : Indian IT firms should focus on building strong domain expertise, investing in continuous R&D, and developing industry-specific solutions that deliver measurable business value. Adopting global best practices in project management, quality assurance, cybersecurity, and customer support is essential for maintaining high standards.
CM : How does your organization integrate corporate social responsibility into its business operations and technological initiatives?
DK : At SB Infotech, we believe technology should create value not only for businesses but also for society. We contribute by helping organizations adopt digital solutions that reduce paper-based processes, improve resource utilization, and enhance operational efficiency. We also focus on knowledge sharing, skill development, and creating employment opportunities in the technology sector.
Through our commitment to ethical business practices, customer success, and sustainable technology adoption, we strive to make a positive impact on both the business community and society as a whole.
CM : Are there any R&D-driven initiatives aimed at developing sustainable or socially impactful technology solutions?
DK : Yes. At SB Infotech, our R&D efforts focus on developing solutions that improve operational efficiency while promoting sustainability. Through CorrEx ERP, machine integration, paperless workflows, real-time monitoring, and analytics, we help organizations reduce wastage, optimize resource utilization, and improve energy and production efficiency.
We also leverage sustainability capabilities available within the Microsoft ecosystem, including Microsoft Sustainability Manager, Power BI analytics, and cloud-based solutions on Microsoft Azure, to help organizations measure, monitor, and improve their environmental impact. By combining AI, IoT, and sustainability-focused technologies, we enable businesses to achieve both operational excellence and responsible growth.
CM : How do you contribute to skill development and knowledge sharing within the IT community or among young professionals?
DK : At SB Infotech, we actively invest in skill development through structured training, mentorship, internships, and hands-on project exposure. We strongly believe in nurturing new talent and regularly provide opportunities for freshers to enter the IT and business consulting industry, helping them build practical skills and industry knowledge.
