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Notpla Secures First QSR Deal with Kwalitaria

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They proud to share that Notpla has secured its first quick-service restaurant (QSR) partnership, working with Kwalitaria, one of the Netherlands’ leading QSR brands, via Conpax.

Kwalitaria has now started to rollout Notpla seaweed coated packaging for fries and snacks across its vast network of over 160 locations in the Netherlands. Using Notpla’s groundbreaking seaweed-based coating, which is free from plastic and microplastics, the food packaging is compostable, recyclable and designed to perform in high-volume, fast-paced foodservice environments.

For Notpla, this marks a key proof point: plastic-free packaging can work at national QSR scale, without compromising performance, food safety or customer experience. “This partnership shows that plastic-free packaging can perform in real-world QSR settings, at scale. This partnership sets a new benchmark.”

Lise Honsinger, Chief Revenue Officer at Notpla Huge credit to Kwalitaria for leading the way, we can’t wait to see this rolled out across restaurants nationwide. And thanks to Conpax for pushing sustainable packaging forward and enabling this partnership. This is just the beginning. Plastic-free packaging in QSR is happening at scale, and Notpla is leading the charge.

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