Graphic Packaging International, a global leader in sustainable consumer packaging, will unveil two first-to-market innovations at drinktec 2025 , offering beverage brands and producers new ways to drive premium shelf presence, eliminate shrink film, and maximise operational efficiency.
Drawing on the company’s proven innovative technology capabilities, the two innovations — wrap-style paperboard multipacks with primary container orientation and a modular multipack system for shrink film replacement on tertiary packaging, including clip-style solutions — will be demonstrated at the Graphic Packaging booth, Hall C1, C1-321.
This latest design of wrap-style multipacks ensures that the orientation of the primary container is consistently maintained through the supply chain and onto the retail shelf. This innovation not only enhances on-shelf impact by ensuring every can faces the same direction, but also eliminates the need for a separate ad panel to cover barcodes. This cuts paperboard volume by approximately 25 percent compared to wraps with an ad panel, supporting material minimisation goals.
Designed to run on a customer’s existing high-speed Marksman™ machine, the new wraps with orientation deliver excellent operational efficiency, do not compromise speed or machine footprint, and are ISTA 3E certified, providing assurance that they will meet tough supply chain demands. Also debuting at drinktec 2025 is a new family of multipack modules designed to replace shrink-film on corrugated trays used for tertiary packaging or distribution.
The modules can add clip-style applications to loose bottles and cans, or can place paperboard multipacks directly into trays. The modules are fast, flexible, and compatible with a wide range of primary containers and pack configurations. They can be installed behind any current tray packer equipment, or with Graphic Packaging’s new QuikFlex™ TP tray packer, which is built on proven QuikFlex technology and can run both corrugated and paperboard trays.
There’s a lot of talk in the industry about future-ready packaging, but what brands really need are solutions that work right here and now — on their lines, in their supply chains, and on the shelf, said Steve Gould, director of new business development, global beverage, at Graphic Packaging.
We’re working to move the industry forward in a way that’s practical, scalable, and sustainable, and that’s exactly what these systems represent. They’re smart, adaptable technologies designed to offer real-world gains, whether it’s plastic reduction, material savings, operational efficiency, or shelf appeal. drinktec is where the brightest and best in the beverage industry gather to solve meaningful challenges, and we’re proud to be innovating for change.
