New PPWR measures strengthen packaging safety, recyclability and circularity across the European Union
New requirements under the European Union’s Packaging and Packaging Waste Regulation (PPWR) begin applying from 12 August 2026, introducing important changes for packaging manufacturers, converters, importers and businesses supplying the EU market.
A key measure taking effect is the restriction of per- and polyfluoroalkyl substances (PFAS) in food-contact packaging. Packaging containing PFAS above specified limits can no longer be placed on the EU market. PFAS have traditionally been used in applications such as takeaway containers, fast-food wrappers, bakery papers and pizza boxes to provide grease and water resistance.
The restriction is intended to reduce consumer exposure to persistent “forever chemicals” while limiting their release into the environment. For packaging manufacturers, the measure is likely to encourage the development and use of alternative grease- and moisture-resistant solutions.
The PPWR also introduces more harmonised definitions and requirements across EU member states. Certain packaging markings and information will be required to help identify manufacturers and importers, simplifying traceability and compliance across the packaging supply chain.
Further requirements will be introduced progressively. From 2028, a harmonised EU packaging labelling system is planned to support more consistent waste sorting and improve recycling and composting efficiency.
The majority of PPWR obligations are expected to apply from 2030. These include measures aimed at reducing packaging waste, limiting excessive empty space and increasing packaging reuse. The regulation will also require packaging to meet recyclability requirements and introduce recycled-content obligations for plastic packaging.
For the corrugated and paperboard packaging sector, the regulation represents an important shift towards designing packaging for recyclability, reducing unnecessary material use and improving the overall circularity of packaging systems. Companies supplying packaging to European customers will need to monitor the evolving requirements and ensure that materials, designs and documentation meet applicable EU rules.
The PPWR entered into force in February 2025, with its requirements being introduced on a phased basis beginning 12 August 2026. The European Commission is continuing to develop supporting legislation and guidance to facilitate implementation across the EU.
For packaging manufacturers and exporters, the regulation is expected to become an increasingly important consideration in product development, material selection and compliance planning as additional requirements take effect through 2028 and 2030.
