At Craft Packaging, we work diligently every step of the way. Not only we will deliver your project complete and ready to go in a matter of weeks, but we have fun while doing so! Our creative team is always ready to take on an a new challenge.
Corrugman : What motvated the establishment of Craft Packaging, and how has the company’s vision evolved with changing packaging requirements?
Vicky Samyani : Craft Packaging was established with a focus on creating customised packaging and retail display solutions that combine functionality with visual appeal. The company has built its capabilities around structure design and printing emblishments . Over time, its vision has evolved toward providing integrated, sustainable and value-driven packaging solutions.
CM : How has your team’s technical and design expertise influenced the development of customised packaging solutions for different customer requirements?
VS : Technical expertise plays an important role in converting customer requirements into practical packaging structures. The company works on customised dimensions, configurations, materials and graphics to suit specific applications. Its design-led approach allows packaging to balance structural performance, brand visibility and ease of handling.
CM : What role does innovation play in shaping Craft Packaging’s approach to solving complex packaging challenges?
VS : Innovation is central to Craft Packaging’s approach, particularly when developing solutions that improve functionality, presentation and sustainability. The company evaluates different structural concepts and material options before production. Physical prototyping also helps validate designs and identify improvements before commercial manufacturing.
CM : How do you determine the right structural solution for each application?
VS : The structural solution is selected according to the product’s dimensions, weight, handling requirements, display environment and branding objectives. The team also considers material efficiency, transportation and assembly requirements. This approach helps create packaging that provides protection while maximising product visibility and usability.
CM : How is R&D helping Craft Packaging develop stronger, lighter and more material-efficient corrugated packaging structures?
VS : R&D activities focus on optimising structural designs and material usage without compromising packaging performance. The team evaluates configurations, dimensions and board specifications according to the application. This can help reduce unnecessary material consumption while maintaining the required strength and functionality.
CM : How are digital printing, offset printing and advanced prototyping technologies improving the quality and development speed of your packaging solutions?
VS : Digital and offset printing enable the company to deliver precise and visually attractive graphics for different packaging requirements. Prototyping allows customers and designers to physically evaluate a proposed structure before production. Together, these capabilities can shorten development cycles and reduce the risk of costly design changes.
CM : What major changes are you observing in customer expectations for corrugated packaging and point-of-purchase displays?
VS : Customers increasingly expect packaging to perform beyond basic product protection. Brand visibility, convenience, sustainability, portability and retail impact are becoming important considerations. Craft Packaging addresses these requirements through customised designs and integrated packaging and display solutions.
CM : What R&D initiatives are you pursuing to create packaging solutions that can replace conventional plastic-based applications?
VS : The company places emphasis on plastic-free and recyclable packaging concepts wherever the application allows. R&D can focus on structural engineering and material selection to achieve the required functionality using paper-based solutions. This approach supports the development of packaging that combines performance with improved recyclability.
CM : How do you balance aesthetic innovation with structural performance when developing packaging and retail display solutions?
VS : A successful packaging solution needs both visual impact and structural reliability. Craft Packaging integrates graphic design with engineered structures so that branding does not compromise functionality. Prototyping provides an opportunity to evaluate the appearance, stability and usability of the solution before final production.
CM : How has Craft Packaging’s experience in design, printing, development and manufacturing strengthened its ability to deliver end-to-end packaging solutions?
VS : The company’s integrated approach allows multiple stages of a project to be managed within a coordinated workflow. From consultation and design through prototyping, printing, manufacturing and delivery, each stage can be aligned with the customer’s objectives. This helps improve consistency, coordination and overall project efficiency.
CM : How does your technical team use customer feedback and application-level data to improve existing packaging structures?
VS : Customer feedback provides valuable information about packaging performance in actual operating environments. The team can use this feedback to identify opportunities for improvements in structure, assembly, handling, durability and presentation. Continuous refinement helps ensure that packaging solutions remain aligned with practical market requirements.
CM : What R&D-driven strategies are helping Craft Packaging achieve greater cost efficiency without compromising quality?
VS : The company focuses on customised structural design, appropriate material selection and process optimisation to create greater value. Better engineering can reduce unnecessary material consumption and improve manufacturing efficiency. Maintaining stringent quality control alongside these improvements helps ensure that cost optimisation does not affect product reliability.
CM : How do you view the role of automation, digital printing and advanced design technologies in transforming India’s packaging industry?
VS: Technology is making packaging development more precise, flexible and responsive to market requirements. Digital printing enables customised graphics and shorter production runs, while modern design tools improve structural development. Increasing adoption of these technologies is helping Indian packaging companies compete through quality, speed and innovation.
CM : What areas of R&D should Indian packaging companies prioritise to develop more sustainable and resource-efficient solutions?
VS : Research should focus on recyclable materials, lightweight structures, material optimisation and packaging designs that reduce dependence on difficult-to-recycle components. Structural engineering can also play a major role in reducing material consumption. Collaboration between packaging manufacturers, material suppliers and brands can accelerate these developments.
CM : How can Indian packaging manufacturers use emerging technologies to improve quality control, productivity and consistency across production processes?
VS : Advanced production and inspection technologies can help improve process consistency and reduce manufacturing variations. Digital workflows can also improve coordination between design, production and supply-chain activities. Greater adoption of data-driven quality monitoring can help manufacturers achieve more predictable output and faster response times.
CM : What opportunities do you foresee for customised corrugated packaging and retail display solutions as India’s organised retail and e-commerce sectors expand?
VS : The continued growth of retail and e-commerce is creating demand for packaging that combines protection, convenience and brand communication. Customised corrugated solutions can address different product, transportation and display requirements. Retail-ready displays and branded packaging can also help companies improve visibility at the point of sale.
CM : What R&D developments do you believe will define the next generation of sustainable packaging in India?
VS : Future R&D is likely to focus on lightweight structures, recyclable materials, plastic reduction and improved material efficiency. Packaging will increasingly need to deliver strong performance with a lower environmental footprint. Structural innovation will be particularly important in achieving these objectives without compromising product protection.
