NEW research from Macfarlane Packaging has highlighted the increased expectations from consumers around sustainable packaging when buying goods online.
The firm has revealed the results...
Demand accelerates for sustainable compostable and biodegradable plastic in packaging, new Smithers research finds.
(Leatherhead, Surrey, UK) October 30, 2024 – Worth $2.56 billion in...
Miguel Arevalo, Google’s Packaging Innovation Lead, discusses the company’s transformative journey towards sustainable packaging and the importance of collaboration in driving industry-wide change.
Google has...
In the e-commerce sector, where brands vie for attention in a digital space, packaging often serves as the first physical touchpoint between the brand...
Brands can use customisation to highlight their identity, deliver shareable unboxing experiences, and foster customer loyalty. In the increasingly competitive market, where consumer choices...