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Special Feature

Google’s Open-Source Approach to Packaging Innovation

Miguel Arevalo, Google’s Packaging Innovation Lead, discusses the company’s transformative journey towards sustainable packaging and the importance of collaboration in driving industry-wide change. Google has...

How packaging design drives e-commerce success

In the e-commerce sector, where brands vie for attention in a digital space, packaging often serves as the first physical touchpoint between the brand...

How Amazon is improving packaging and boosting sustainability

Across the globe, we continue to find ways to reduce our packaging, while making the materials we use easier to recycle. Here’s a look...

Customisable packaging boosts brand engagement

Brands can use customisation to highlight their identity, deliver shareable unboxing experiences, and foster customer loyalty. In the increasingly competitive market, where consumer choices...

Amazon’s recyclable packaging push

Exploring Amazon's packaging strategies and their effect on waste reduction, in the context of broader sustainability efforts. The e-commerce industry has seen rapid growth...

How to Convert ECT to Kgf: Understanding the McKee Formula and Influencing Factors

In the corrugated packaging industry, knowing the Edge Crush Test (ECT) value is crucial, as it measures the stacking strength of corrugated boxes. However,...
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