Clean Cult expands scent range with paper-based packaging
Clean Cult has expanded its fragrance portfolio with new options for its laundry detergent, dish soap and hand soap, all packaged in the company’s signature paper-based cartons.
According to Ryan Lupberger, CEO and co-founder of Clean Cult, modern consumers are increasingly looking for products that combine performance with sustainability and appealing fragrances. “Today’s consumer cares about more than just cleaning power. They want beautiful fragrance, thoughtful ingredients, and packaging that reduces plastic waste. This expansion brings all three together,” he said.
Clean Cult claims to be the first company to package cleaning products in paper-based cartons, a move aimed at reducing plastic packaging waste in the household cleaning category.
The new range introduces a variety of citrus, floral and herbaceous scent profiles. The formulations are developed without dyes, phosphates, SLS, 1,4-dioxane, phthalates or parabens.
Carton-based packaging gains traction
Clean Cult is also a Certified Plastic Neutral brand. Through its partnership with rePurpose Global, the company funds plastic recovery initiatives and aims to reduce single-use plastic by 90% through its paper-based cartons and refillable aluminium packaging system.
As demand for more sustainable packaging continues to grow, carton-based formats are emerging as a viable alternative to traditional plastic containers. Other solutions being explored across the industry include bioplastics and reusable packaging systems.
In related developments, researchers recently converted fibre waste from flax and hemp crops into biodegradable, bottle-grade plastics suitable for cleaning product packaging.
Meanwhile, The Consumer Goods Forum’s Plastic Waste Coalition, working with Reposit, Amcor and Avery Dennison, has launched a reusable packaging pilot for home and personal care products in Ottawa, Canada.
