The LEGO Group Incorporates Eco-Friendly Packaging

The LEGO Group celebrates a new milestone as it shifts towards more sustainable resources. The company reports that 56% of its packaging lines are transitioning from single-use plastic bags to paper-based alternatives, an initiative launched in 2022.

The increase in sustainable efforts has led to new paper-based packaging lines in its China and Vietnam factories. The company will also implement full changes in its Czech Republic and Hungary locations by 2026, with its Mexico factory set to shift in 2027. Incorporating sustainable materials aligns with The LEGO Group’s eco-friendly direction, as 93% of its current packaging consists of paper, cardboard, and other recyclable materials.

“This will just be the end of phase one. We are on an ongoing continuous improvement journey,” Jesper Toubøl, VP of R&D, packing and packaging for The LEGO Group, says. “Once the rollout of bags is complete, we’ll explore ways to enhance the bags and the building experience they offer children and families, even better.”

To replace all its plastic packaging machines, The LEGO Group will explore new ways to boost production for paper-based packaging. Interested parties can find more information about the company’s sustainability efforts.

News Courtesy : Toybook