The KURZ Group, a globally leading company in thin-film technology, decided to come up with its “60° – creative boxes to inspire” packaging concept for last year’s LUXE PACK trade show in Monaco in order to make a splash.
This eye-catching concept consisted of four premium cardboard boxes with a sophisticated interlocking system that eliminates the need for adhesives. To bring the new packaging edition to life, Fürth-based LEONHARD KURZ brought its deserved reputation as an extraordinary surface finishing specialist to bear, all while using premium paper by Koehler Paper.
LEONHARD KURZ brings new packaging edition to life
As previously mentioned, the KURZ Group is an internationally leading company in the field of thin-film technology. KURZ is engaged in the development and production of decorative and functional coatings that are applied to film and foil substrates and can be used in an extremely wide range of industries.
The company offers a comprehensive product range that covers surface finishing, decoration, label, and anti-counterfeit security needs, not to mention an extensive portfolio of stamping machinery and embossing tools
Its aforementioned “60°” packaging concept, which was introduced last year for the first time, has received several awards already and is the first time that the company has come up with a triangular shape with base elements that are at an angle of 60° relative to each other. Perhaps not surprisingly, these new creative boxes have received tremendous international attention and praise.
The concept consists of two elements: the “60° – creative boxes to inspire” and a “View what’s next” slipcase with four accordion-fold leaflets. Put simply, it is a packaging edition that takes the latest sociocultural developments and design trends and translates them into packaging designs and finishing choices. And yet there is much more significance behind it, as each box represents a trending topic in the world of today.
The latest trends and innovative packaging design with premium paper by Koehler Paper
For its current edition, the “60°” packaging concept used premium paper by Koehler Paper: The boxes used both Koehler Eco® Paper premium recycled paper and Koehler ICEWHITE IQ® digital printing paper. Mean-while, the four accordion leaflets were printed on Koehler ICEWHITE IQ® digital printing paper.
The em-bossing details, some of which were particularly lavish, were made with tools and technology provided by Hinderer + Mühlich (H+M), a KURZ subsidiary. At the end of the day, the Fürth-based finishing specialist demonstrated once again how state-of-the-art finishing technologies can be combined with forward-looking design and the latest trends in order to produce fascinating compositions.
Koehler Paper portfolio features a wide variety of paper offerings suitable for various application
Koehler Eco® paper offerings, which have been awarded both the “Blue Angel” and EU ecolabels, can be used for a broad variety of applications. Moreover, the recycled paper paper products are highly lightfast and resistant to bleeding and color migration.
Their resistance to rubbing ensures that they will continue leaving an unforgettable impression for many years to come, making them perfect for packaging prized products or long-lasting printed objects. Finally, Koehler ICEWHITE IQ® digital printing paper was developed specifically for digital printing. Accordingly, its quality is particularly well-suited to premium quality prints with bold colors, sharp contours, and vibrant printing results.
